By Ozana
Giusca, CEO + Founder of Tooliers @ Tooliers Inc
Tooliers
is THE platform with business growth tools to help small companies get BIG, by
performing a diagnosis to identify their real problems, and undertaking a
growth program, where they receive tailored step-by-step actions Tools are
offered in an organized and structured manner, to solve real problems.
What’s the vision you follow with Tooliers?
The
vision for Tooliers is to become THE platform with smart tools for small and
mid-sized business owners. To help small businesses get big, with tools instead
of professional services, in an organized and structured manner. To leverage
technology to make the best practices and latest business theories available to
small business owners, for a fraction of consulting fees, with same or better
results.
Tooliers
is also a marketplace for consultants, coaches and trainers to make their
strategic tools available to small businesses.
Tooliers
will offer tools as a service, fully automated. Additionally, it will offer
growth programs, where various tools will perform part of the job, and where
the human touch will be present only where automation cannot solve the problem.
How did this vision develop over time?
It all
started with my consulting business being stuck and not growing. I went to a
course, and I learnt so many tactics and techniques to grow my business. But
then, I said to myself it would be more valuable if I apply all those techniques
on our clients. This is how Business Lens emerged, as a tool to identify the
growth potential of any small business. The tools became automated, as I wanted
to deliver the same quality results to all our clients, regardless of the
consultant working on the project. Then we created tools with each module of
the tool. Now we have tools on strategy,
marketing, sales, HR, culture, motivation, innovation and even the leader
herself. We look at everything that maters for the growth of the business.
We then
put the platform underneath all these tools to make them available online, and
create a much larger impact in the world, by offering such tools to all small
businesses, globally.
Then
users told us that it is indeed helpful for them to know where they need to focus
on to grow their business, but wanted to know HOW. This is how the Growth
Programs emerged.
What is your most important competence to
develop xx and what do you consider to be your most important resource?
I have a
broad understanding of business, and have worked with small businesses for 14
years now. I have seen what is stopping them from growing, and I have also seen
the ones that make it. I also know most of the best practices used by the large
companies to achieve their success, and I am now able to adapt them to the
small businesses. I can easily identify the gaps within any business, and
provide solutions and recommendations for massive growth. I have a well-developed ability to observe and
adapt things to growing any business.
I have written
a book with 101 tactics to take the company to the next level – this is a great
asset that Tooliers can leverage upon. Such tactics are the basis of lead
generation and lead nurturing for Tooliers, in various forms and shapes:
emails, blog posts, videos, slide shares, iTunes, social media posts, etc.
Why will Tooliers hit the market?
Small
business owners have so many problems, and not always the solutions. They are
afraid to even think of using consultants, as they believe consultants are
expensive and don’t offer much value. Tooliers is the no brainer alternative,
as it offers solutions with automated tools, and it only costs 5% of the
typical consulting services. So clearly it is worth a try. Once business owners
use it, they will realize the power it gives them, and will stick to it.
The
impact of Tooliers is the same that booking.com, opodo or expedia had for the
travel industry. They made it more
efficient. Or the same as ATMs lead to increased efficiency of the banks by
replacing a large part of the cashiers’ jobs (that did not bring much value
added). Tooliers is slowly going to
replace brain work with tool work.
Author: Ozana Giusca & Salomé Wagner
Profiles
Tooliers,
GPS for Business
Success = Business Growth Tools
Ozana Giusca CEO: Small Business Growth Expert.
About this blog:
When I
joined 42Angelitos as professional recently, I was impressed by the founder’s entrepreneurial
spirit. Though I am used to work in a start-up environment, the case in our
team seems different to me. So I decided to let the CEO reply to a set of
questions with the aim to understand where their unbreakable enthusiasm comes
from. Their answers are just inspiring!